Huber’s Butchery
70+
Different EV models successfully integrated
3,300+
Scope of business
Challenge
- Limited Fleet Visibility and Delivery Accountability
Handling perishable goods makes last-mile delivery critical for Huber’s. However, managing all deliveries in-house without real-time location and transit visibility made it difficult to track progress and often required constant disruptive calls to drivers for updates. - Loading Inefficiencies due to Zero Visibility into Vehicle Arrival Time
The lack of visibility into delivery vehicle arrivals caused docks to operate reactively, creating a chaotic environment where staff stood idle during delays, only to be overwhelmed when multiple vehicles arrived simultaneously. This created severe operational bottlenecks and extended vehicle turnaround times. - Cold Chain Integrity at Risk
Without in-transit temperature alerts, drivers missed cooling failures until unloading, resulting in product returns and delays within Huber’s Just-in-Time system. - Cargo Condition Affected by Harsh Driving
Erratic driving behaviours such as aggressive braking and cornering caused cargo to shift during transit, compromising its appearance upon arrival. Without visibility into driver behaviour, management could not pinpoint the cause of product damage, resulting in a costly cycle of avoidable waste. - Unplanned Vehicle and Service Disruptions
Reactive maintenance across a mixed fleet led to frequent engine and cooling system failures. Without early warnings of equipment wear, Huber’s faced unexpected breakdowns and costly stranded deliveries.
Solutions Implementation
- Automating Telematics for Better Fleet Admin
Implementing a centralised, real-time fleet dashboard eliminated the need for manual driver check-ins by providing immediate, automated tracking from the moment a trip began. This insight transformed Huber's operations by freeing up admin hours for higher-value tasks, such as improved manpower scheduling and coaching.
- Maximising Loading Dock Efficiency with Geofencing
Virtual perimeters were established around the Dempsey grocery store and the main office at Pandan Loop to trigger automated arrival alerts. This gave managers advance notice to prepare goods and ensure vehicles were loaded with minimal idle time, ultimately reducing the exposure time for temperature-sensitive products and potential product spoilage costs.
- Cold Chain Integrity for Enhanced Customer Confidence
Advanced temperature sensors provided 24/7 refrigeration monitoring with immediate alerts for temperature deviations, preventing costly spoilage by enabling early detection of cooling issues. Reports with temperature verification were also shared with customers, giving them complete peace of mind for every delivery and boosting brand loyalty through full supply chain transparency.
- Boosting Cargo Quality Through Safer Driving
Problematic driving patterns were corrected by leveraging driver behaviour reports to extract actionable insights for targeted coaching. By addressing high-risk habits, Huber’s was able to ensure every delivery arrived in pristine condition, thereby reducing customer complaints and reinforcing the brand as the reliability partner of choice for Singapore’s most discerning clients.
- Minimising Vehicle Breakdowns via Proactive Fleet Care
Mileage reports provided managers with accurate telematics data, such as idling and distance, to set up automatic alerts and servicing reminders, thereby streamlining Huber’s vehicle maintenance scheduling. Early detection of tyre and engine degradation enabled repairs to be carried out during off-peak hours. By maintaining peak fleet health, Huber's lowered upkeep costs, protected perishable cargo from breakdown-related spoilage, and prevented late deliveries.
5-Month Results
Customer Confidence
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- 100% Temperature Logging 24/7 - every delivery now carries verifiable proof of cold chain integrity, enabling the company to credibly guarantee food safety compliance and strengthen client retention
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Cold Chain Integrity
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- SGD 500+ Monthly Savings through spoilage prevention translating to over SGD 6,000 annually
- 9% Improvement in Product Integrity by correcting high-risk driving habits to ensure smoother transit and safeguard cargo quality
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Operational Excellence
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- 15% Increase in Delivery Capacity - achieved by staging inventory early to eliminate bottlenecks and backlogs at loading bay
- 7% Increase in On-Time Delivery Performance driven by fewer on-road breakdowns and accelerated dock turnaround times
- 5% Increase in Fuel Efficiency Across Fleet Operations by reducing excessive idling and correcting inefficient driving behaviours
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Conclusion
The combination of cold chain integrity, delivery accountability, and operational efficiency improvements has not only reduced costs but also strengthened Huber's reputation as a reliable partner to Singapore's most discerning food service clients.
- Food manufacturers and suppliers










