Freight Mark
70+
Different EV models successfully integrated
3,300+
Scope of business
Challenge
- Limited Fleet Visibility During Operations
Freight Mark experienced gaps in real-time visibility in some routes, making it difficult to track live locations, monitor journey durations, and accurate ETAs across different operating areas.
- Delays, Route Deviations and Unpredictable Trip Progress
Long-haul drivers occasionally deviated from approved routes due to congestion or personal familiarity, with dispatch teams only discovering issues after delivery timelines were already impacted.
- Fuel Theft and Fuel Cost Leakage on Long-Haul Routes
Extended journeys exposed the fleet to fuel theft, unauthorised refuelling, and excessive idling, without clear trip-level insights to pinpoint where losses were occurring.
- Driver Safety, Fatigue and Operational Risk
Long driving hours and varying road conditions made it challenging to monitor speeding, harsh driving, fatigue, and unsafe in-cabin behaviour, increasing safety, insurance, and service risks.
Solutions Implementation
Freight Mark deployed Cartrack’s fleet intelligence and vision solutions to strengthen real-time control, safety, fuel accountability, and operational transparency across their operations.
- Seamless GPS Tracking
Cartrack provided continuous GPS tracking across roaming zones, ensuring uninterrupted visibility of vehicles moving between different operating areas.
- Real-Time Fleet Visibility and Alerts
With live dashboards and real-time alerts, Freight Mark gained immediate visibility into trip progress, delays, and route deviations, enabling proactive intervention before issues escalated.
- Route Monitoring and Trip Discipline
Real-time route deviation alerts reinforced compliance on both long- and short-haul trips, reducing unnecessary detours and improving fleet utilisation.
- Fuel Monitoring and Fuel Theft Prevention
By leveraging fuel, idling, and refuelling data, Freight Mark identified fuel theft in real time, curbed unauthorised refuelling, and used idling reports to ensure accurate billing for warehouse waiting time.
- Vision Solutions: In-Cabin and Fuel Monitoring
AI multi vision cameras and fuel-tank facing cameras provided visibility into driver behaviour and fuel activity, strengthening accountability, investigations, and dispute resolution.
- Driver Safety Monitoring and Coaching
By identifying high-risk drivers through behavioural insights, Freight Mark delivered targeted coaching to improve safety, reduce fatigue, and protect cargo on long-haul routes.
Business Impacts
Operational Visibility and Control
100% continuous GPS visibility across roaming zones with no loss of signal
Delivery Reliability
18% improvement in on-time delivery performance
Fuel and Cost Efficiency
15% reduction in fuel wastage through idling control and route compliance
Safety, Security and Risk Reduction
- 30% reduction in harsh driving events (speeding, harsh braking) within the first 6 months
- 20% reduction in safety-related incidents through AI vision monitoring and driver coaching
Conclusion
By implementing Cartrack’s fleet intelligence and vision solutions, Freight Mark gained real-time control over its daily operations. Continuous GPS visibility, fuel and idling monitoring, and driver safety insights have improved efficiency, reduced risk, and strengthened service reliability across multiple operating areas.
- Providing integrated logistics solutions.










